5 Conversion Rate Fixes You Can Make on Your Website This Week

Most B2B websites are leaking leads. Visitors arrive, browse for thirty seconds, and leave without taking any action. The problem usually isn't the product or service — it's friction. Here are five specific things you can fix this week. 1. Make your primary CTA unmissable. If your contact button is the same colour as your navigation, nobody will click it. Your CTA should be visually distinct, above the fold, and repeated at logical moments throughout the page — after your value proposition, after your proof section, and at the footer. 2. Add social proof above the fold. Testimonials, client logos, or even a single strong stat ("Trusted by 40+ B2B companies") next to your hero headline dramatically increase credibility and reduce bounce rate. 3. Shorten your contact form. Every additional field in a form reduces completion rate by roughly 10%. If you're asking for company size, budget range, and project timeline before you've even spoken to someone, you're losing leads. Ask for name, email, and one open question. That's it. 4. Add a live chat or AI support widget. B2B buyers research outside business hours. An AI agent that can answer common questions and capture contact details at 10pm on a Sunday will consistently outperform a form that sits dormant until Monday morning. 5. Fix your page speed. Run your site through Google PageSpeed Insights right now. If your mobile score is below 70, you're losing rankings and losing visitors. Compress your images, defer non-critical JavaScript, and consider moving to a modern framework like Next.js if you're still on a slow WordPress theme.